In essence, PLR is a kind of license you purchase for material, which allows you to modify and edit existing material and call it your own. Without having to do a lot of work, you could be Ascribed as the author of the material and not have to worry about any violations in copyright.
1. Saves Time & Effort.
You probably already know how much work and time it will take to write an article. On average, a single 500 to 700-word article will take about 2 or 3 hours to make from scratch. If your intention is to create a website with over 50 pages, then you can see how daunting and time-consuming the task of simply writing content will be. PLR articles will save you this time and effort.
You are under no obligation to credit the original author for PLR articles. As such, when you publish them on your website, no outbound links and advertisements will be there to distract your visitor / buyers. All links will be focused on your brand and your affiliates.
This point requires a different point from saving time and effort simply because of economics. Hiring writers to create content for your website averages about $10, $15 or even $20 per article. If your website site or blog were to hold even just 20 articles that you need to update regularly (say every month), you’d see how the bill could add up.
But if you were to purchase PLR for a set of articles, you could save money because of the economics of scale. Articles are bought at bulk and as such it is possible to get your hands on 200 articles for only less than $15, $20 or $30.
You don’t like how the article is written or the information is presented? PLR allows you to change the material right away without needing to ask authorization from the writer. This is also especially useful for optimizing your website or blog for search engines since you can enrich the content with keyword phrases to improve your rankings in SERP's(search engine results page).
5. Create A Brand For Yourself.
Today, it’s all about distinguishing yourself from the rest. PLR articles permit you to provide content that is both relevant and updated. By doing so you build a reputation with your target readers as an expert. And since people would much rather go with someone they know, like and trust, your chances of return visitors increases significantly.
Many of the writers who offer articles with PLR are professionals and have access to the latest information regarding your field of interest. By acquiring the rights from them, you avail yourself of their professional results without having to retain their services regularly.
With one set of PLR articles and some inspiration on your part, you can extend the life of the articles to the point where the content has more than paid for itself. So when sourcing out a supplier for PLR articles, ask for sample works to reveal the quality of articles you would be purchasing.
Now you know why you should seriously consider getting PLR articles.